Rednet.cn SEO Issues, Traffic and Optimization Tips

Rednet.cn

October, 20 2020 06:10:51 PM

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Search Engine Optimization

Title Tag

红网精彩一点
Length: 7 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

湖南新闻综合门户网站，国内网站新闻影响力十强，中国地方新闻网站第一品牌，湖南省党网。2001年成立。提供新闻信息、生活资讯、视频直播、论坛博客、手机报、客户端、微博、电子商务、活动策划、舆情、广告等服务。设省直部门网群和13个市州、123个县市区分站。荣获过中国最具影响力新闻网站、中国十大创新传媒、最具品牌价值网站等荣誉，有百姓呼声、红辣椒评论等名牌栏目。
Length: 183 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

湖南新闻门户,湖南新闻,湖南红网,新媒体,党网,时刻新闻,红辣椒评论,百姓呼声,问政湖南,原创,红网原创,暖新闻

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
23	18	6	0	0	0

<H1> document.write("" + tthfxw_fenzhan_word + ""); </H1>
<H1> 专题｜党报党刊精华集萃 </H1>
<H1> 专题｜中央媒体看湖南 </H1>
<H1> 专题丨全面小康湖南行 </H1>
<H1> 非凡历程辉煌“十三五” </H1>
<H1> 加演三场！《大地颂歌》暖心继续 </H1>
<H1> 专题丨湖南自贸试验区来了！ </H1>
<H1> 专题丨走向我们的小康生活 </H1>
<H1> 专题丨百城千县万村调研行 </H1>
<H1> 专题丨上湘农荟带宝贝回家 </H1>
<H1> 湖南人为什么这么能“造”！ </H1>
<H1> 湖南省生态环境保护督察“回头看” </H1>
<H1> 专题丨坐着高铁看中国 </H1>
<H1> 专题丨坐着高铁看湖南 </H1>
<H1> 专题｜“创新工程·湖湘巡礼” </H1>
<H1> 专题丨迎世界粮食日，做“爱粮节粮”践行者 </H1>
<H1> 珍惜频谱资源维护电波秩序 </H1>
<H1> 引航·聚力丨国企千名书记联项目、国企万名党员先锋行优秀案例选 </H1>
<H1> 杜家毫：推动林业事业高质量发展加快建设生态强省 </H1>
<H1> 长江禁捕再升级！ </H1>
<H1> 美战机误杀平民遭巨额索赔 </H1>
<H1> 谨慎“种草”美容仪 </H1>
<H1> 韩国：一棵白菜79元 </H1>
<H2> 通道：金丝皇菊花开香满园 </H2>
<H2> 流“金”岁月又来了不是黄金胜似黄金 </H2>
<H2> 凤凰县开展送书下乡文化扶贫活动 </H2>
<H2> 健康知识普及•我行动 </H2>
<H2> 潘刚：力争2025年挺进“全球乳业三强” </H2>
<H2> 点亮特殊孩子生命之光办温暖一生的大学校 </H2>
<H2> 时间抑制剂试驾2020款宾利欧陆GT V8 </H2>
<H2> 10月16日！长沙世界之窗“万圣节捉鬼记”来袭 </H2>
<H2> 买房后想要退房应当在多久内提出？ </H2>
<H2> 青岛啤酒长沙再添打卡地标 </H2>
<H2> 专题：2020湖南融资创新考评活动 </H2>
<H2> 长沙、株洲入列首批5G商用城市 </H2>
<H2> 专题｜湖南园区产业高质量发展主题宣传 </H2>
<H2> 湖南实施危险货物道路运输电子运单管理 </H2>
<H2> 专题 \| 湖南交通防汛在行动 </H2>
<H2> "更新亘爱 · 旧房焕新计划"公益活动 </H2>
<H2> 2020年全国“双创”活动周湖南分会场 </H2>
<H2> 专题：初心与信仰 </H2>
<H3> 专题丨牢记殷殷嘱托沿着总书记指引的方向砥砺奋进 </H3>
<H3> 专题丨纪念中国人民志愿军抗美援朝出国作战70周年 </H3>
<H3> 组图丨绿色发展看双牌掠影 </H3>
<H3> 直播｜“和畅義基金”授牌仪式暨公益评选启动仪式 </H3>
<H3> 专题丨决战决胜脱贫攻坚 </H3>
<H3> 专题丨大型史诗歌舞剧《大地颂歌》 </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

红网精彩一点

rednet.cn/

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 107 images on this web page

83 ALT attributes are empty or missing.

//j.rednet.cn/site/static/piaohong/index-top-title-bg.png
https://www.rednet.cn/images/logo.jpg
https://www.rednet.cn/images/shike01.png
https://img.rednet.cn/2019/04-16/1555426402573-j7fnxpggyf1.jpg
https://img.rednet.cn/2020/07-31/1596165766590-ldfynbxds81.jpg
https://img.rednet.cn/2020/09-03/1599118443297-8t5uf5nset557.jpg
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https://www.rednet.cn/images/img/biaoshi.gif
https://www.rednet.cn/images/img/c.gif
https://www.rednet.cn/images/pypt.jpg
https://www.rednet.cn/images/gjjbzx.jpg
https://www.rednet.cn/images/jbzx.jpg
https://www.rednet.cn/images/jbzx1.jpg
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https://www.rednet.cn/images/hxy.png
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https://www.rednet.cn/images/hnrdewm.jpg
//www.rednet.cn/images/zncm.jpg

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

专题6
新闻3
关闭2
视频2
公示公告2
湖南2
红网论坛2
湘侨2
红网分站2
百姓呼声2
天下韶山网2
论坛2
湘商1
国企1
亘爱1

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 12.42%

Text content size	26920 bytes
Total HTML size	216723 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 212 KB to 40 KB (80.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 112.53.1.229 does not redirect to rednet.cn

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://rednet.cn/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://rednet.cn/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

801,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

2,568 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://rednet.cn
Length: 6 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Bad, your website has no custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

212 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.92 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Rednet.cn desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Oh no, you have not declared your language
Declared Language: Unknown

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
rednet.com	Already Registered
rednet.net	Already Registered
rednet.org	Already Registered
rednet.biz	Already Registered
rednet.io	Already Registered

Typo Availability

Domains (TLD)	Status
eednet.cn	Already Registered
dednet.cn	Already Registered
fednet.cn	Already Registered
gednet.cn	Already Registered
tednet.cn	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

Technologies

Server IP

Server IP	Server Location	Service Provider
112.53.1.229	China	China Mobile Guangdong

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$15,188,184 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

152nd most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.